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News and views from the German-language region of Europe

October 15, 2007

Creative Advertizing

Filed under UCG-Germany

Advertizing a free magazine in Europe is a challenge. Print media are expensive. Why not use your own car?

That’s the thought that came to Rainer Barth, GN car banner a UCG-Germany member from Dresden. Rainer had some advertizing strips produced that you can stick on the inside of your rear window. You can see a sample at the top of the rear window on Rainer’s own car. The strips promote "www.gutenachrichten.org", our website for the "Gute Nachrichten" magazine. As Rainer describes it, anyone who is behind your car, either on the road or on a parking lot, cannot miss reading the plug for the website. This idea allows any interested member to help promote our "Gute Nachrichten" magazine. I thought the idea was so good that I offered to pick up the tab for anyone interested – the banner strip, that is, not the car itself. :-)

Paul Kieffer's blog with personal insights and news from the German-language region in Europe.


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